Marketing power...and SOUL power. This is a wonderful article, Genius. I can't tell you the number of times I have thought how unfair it is that wealthy celebs and the like get all the free stuff when those less fortunate 'deserve' it so much more.
I still think the world's askew - terribly so. But your article helped me understand. And understanding is the first step to change.
I will continue to give because I believe with all in me that 'old principle' you quoted: it IS better to give than to receive. Like Emerson, I've learned we givers benefit most.